Emma Sumberg
SHE/HER
About Me
As a senior pursuing a degree in Communications and Digital Studies at the University of Wisconsin-Madison, I have developed a strong foundation in strategic communication, event marketing, and digital design.
Upon graduating in May 2023, I am enthusiastic about launching a career that satisfies my desire for high levels of hands-on involvement and direct client interaction. I am actively seeking an entry-level position that will allow me to apply my skills and expertise to contribute to impactful projects and make a difference.
If you are looking for a dedicated and resourceful team member to help develop and execute effective MarComm strategies, I would love to connect and discuss how I can contribute to your team.
Relevant Experience
EVENT MARKETING INTERN
On the Avenue Marketing - Boston, MA
Intern for nationwide experiential marketing agency that creates event marketing programs for DraftKings, Caesars Sportsbook, Pret A Manger, Vosa Spirits, and other clients. Lead outreach efforts to secure partnerships with casinos across the country. Analyze markets to target marketing campaigns for select clients, resulting in improved campaign performance. Assess event venues for activation using demographic favorability, foot traffic averages/trends, and market attractiveness. Prepare budget reports to optimize financial performance, resulting in improved cost efficiency and increased ROI.
WINTER 2022 - SPRING 2023
MEDIA RELATIONS INTERN
Uproar PR - Orlando, FL
Interned for leading, full-service public relations agency. Prepared press releases, newsletters, pitches, and social media content to support client objectives and strategic engagements, resulting in increased media coverage and brand recognition. Produced weekly reports on relevant industry trends for top clients to inform and optimize client campaigns and strategies. Conducted in-depth competitor analysis and developed strategies to differentiate clients. Created targeted media lists and conducted daily clip searching, resulting in enhanced client coverage and increased media exposure.
FALL 2022
MARKETING INTERN
Beacon Building Products - Herndon, VA
Interned at a Fortune 500 company, North America’s largest distributor of roofing materials. Established and maintained social media presence on select platforms resulting in increased engagement and brand recognition among target audiences. Created and distributed promotional content through legacy media, resulting in increased traffic and talent acquisition. Collected and reported company media engagement metrics for select marketing and recruitment programs including intern and entry level application volume, demographics, and preferred sourcing.
SUMMER 2022
COMMUNICATIONS AND DEVELOPMENT INTERN
National Multiple Sclerosis Society - Hartland, WI
Interned for a non-profit organization that funds, researches, and advocates for people affected by MS. Designed and implemented media campaign strategy to recruit sponsors, participants, and vendors to annual events, resulting in increased participation and in-kind donations. Produced promotional content, including NMSS signage designs, event newsletters, social media content, and survivor interviews, resulting in increased engagement from target audiences on Facebook and Instagram. Prepared and edited outbound correspondence to sponsors, participants, and donors before event conclusion.
SUMMER 2021
Education
University of Wisconsin-madison
Bachelor of Arts in Communications, Minor in Digital Studies
Dean’s List Fall 2021 & 2022
GPA: 3.8 - May 2023 Graduation
Skills & Proficiencies
content production tools
Adobe Creative Cloud
Experienced in Adobe XD, InDesign, Photoshop, and Premiere Pro
Canva
Highly proficient in content creation
other skills
Salesforce
Working knowledge of the platform
MuckRack/Cision
Highly proficient
Microsoft Office Suite
Ability to create documents, spreadsheets, and presentations
Portfolio
Chicago Museum of Contemporary Art
Homepage Redesign - Before & After
As part of my studies in Web Design at UW-Madison, I was tasked with selecting a website that had an inadequate layout for redesign. After careful consideration, I decided to revamp the website of the Museum of Contemporary Art in Chicago. Using Adobe XD, I underwent a comprehensive overhaul of the website's homepage, infusing it with a contemporary aesthetic that complemented the atmosphere of the museum.
Uproar PR
Writing Samples
Blog - A. Duie Pyle
Pitch - Recurrent Auto
Press Release - Recurrent Auto
JUNE 2022 ~ 2K VIEWS
AUGUST 2022 ~ 51K VIEWS
Social Media Campaign
Beacon Building Products
I led Beacon Building Products' social media campaign to increase the volume of internship and entry-level job applicants for a variety of open positions. Beacon struggled with brand recognition from a college-aged audience. To combat this issue, I created Beacon's first ever TikTok account and spent 3 months managing their presence on the platform. By the end of this campaign, Beacon received hundreds of new followers and job applicants, with their content receiving over 51,000 views.
National MS Society
Survivor Stories
I boosted engagement for Challenge Walk MS, one of the National MS Society's biggest fundraising events, by conducting interviews with participant survivors of MS. These interviews were used to craft attention-grabbing human interest stories for the fundraiser's nationally recognized Facebook page. Through my strategic efforts, one of the stories I crafted received nearly 60 times the amount of likes typically generated by a post, setting a new record for the event. My successful efforts led to the opportunity for one of my narratives to be published on the National page of the organization, which boasts a following of over half a million individuals.
Connect with me
Emma Sumberg
ejsumberg@gmail.com
+1 301-980-9315
437 N Frances St, Madison, WI, 53703
